Whether it’s in literature, film, or public policy communication, the concept of the “object of desire” is crucial to effective storytelling because it provides focus and direction to the plot, giving the characters a purpose and the story a sense of momentum. In narrative theory, the object of desire refers to the key goal or aspiration that drives the main character’s actions and decisions throughout the narrative. The object of desire could be a tangible object, an abstract concept—such as freedom or justice—or even personal transformation. Whatever form it takes, the object of desire serves as the focal point around which the narrative revolves, providing direction, tension, and emotional resonance.
Public policy professionals can leverage the concept of the object of desire to craft more engaging and persuasive policy narratives that resonate with stakeholders and spur public policy reform. By identifying and articulating the desired outcome or goal of a proposed policy, policymakers can effectively communicate the significance of their initiatives and galvanize support for change.
Applying the Concept to Public Policy
Define the Policy’s Object of Desire
Begin by clearly defining the desired outcome or goal of the proposed policy. What is the ultimate change or improvement that the policy seeks to achieve? Whether it’s reducing poverty, combating climate change, or advancing social justice, articulating the object of desire provides a compelling focal point for the policy narrative.
For Example: In a policy proposal aimed at addressing income inequality, the object of desire could be “economic equity,” where all individuals have equal access to opportunities and resources regardless of their socioeconomic status.
Create a Narrative Arc
Craft a narrative arc that illustrates the journey toward achieving the object of desire. This narrative should highlight the challenges, conflicts, and obstacles that stand in the way of realizing the desired outcome, as well as the potential benefits and rewards of successful policy implementation.
For Example: The policy narrative could follow the story of individuals struggling to make ends meet in an unequal society, showcasing their experiences and hardships. It could then transition to the proposed policy interventions and their potential to create a more equitable society for all.
Appeal to the Readers’ Emotions and Values
Connect the policy narrative to the values and emotions of the target audience. By appealing to shared values such as fairness, compassion, and opportunity, policymakers can cultivate empathy and support for the proposed policy reforms. For more on appealing to the values and emotions of your audience, check out our post on Moral Foundations Theory.
For Example: The policy narrative could emphasize the human impact of income inequality, highlighting stories of individuals who are unfairly disadvantaged by existing economic structures. The policy proposal to address the problem could then be framed as a means of upholding principles of fairness and social justice.
Provide Concrete Examples and Solutions
Offer concrete examples and solutions to demonstrate how the proposed policy can effectively address the identified challenges and achieve the object of desire. Use data, research, and case studies to bolster the credibility of the policy narrative and illustrate its potential impact.
For Example: The policy narrative could present empirical evidence showing the correlation between income inequality and various social problems, such as poor health outcomes and reduced economic mobility. Then it could outline specific policy measures, such as progressive taxation and targeted social programs, that could help alleviate inequality and promote economic equity.
The concept of the object of desire offers a powerful framework for crafting persuasive and impactful policy narratives that can drive policy reform. By clearly defining the desired outcome, creating a compelling narrative arc, appealing to emotions and values, and providing concrete examples and solutions, public policy professionals can effectively engage stakeholders and mobilize support for reform.