Consider the topic of criminal justice reform, an issue that can elicit varying moral concerns. To engage diverse audiences effectively, public policy professionals can employ different strategies, depending on which Moral Frame they choose.
Care/Harm
The message may emphasize the importance of prioritizing the well-being and safety of all individuals impacted by the criminal justice system, including victims, offenders, and their communities.
- For example: As we consider reforms to our criminal justice system, it’s crucial to prioritize the well-being and safety of all individuals impacted by crime and incarceration. Too often, our current system perpetuates harm rather than promoting healing and rehabilitation. By investing in programs that address the root causes of crime, such as poverty, mental illness, and addiction, we can break the cycle of harm and create safer communities for everyone. Let’s ensure that our policies reflect our commitment to caring for those most in need of support and protection, fostering empathy, compassion, and dignity for all individuals involved in the justice system.”
Fairness/Cheating
The message may revolve around the need for equitable treatment, addressing disparities in sentencing, and reducing the impact of systemic biases.
- For example: It’s time to address the glaring disparities and injustices that plague our criminal justice system. Too often, individuals are subjected to unequal treatment based on their race, socio-economic status, or zip code. This is not only unjust but undermines the very principles of fairness and equality upon which our society is built. By advocating for reforms that promote equal access to justice, fair sentencing practices, and unbiased policing, we can ensure that everyone is treated with the fairness and respect they deserve under the law. Let’s work together to level the playing field and uphold the principles of justice and fairness for all.
Loyalty/Betrayal
The discussion can center on the idea that a just criminal justice system strengthens the social fabric by reinforcing trust in the legal system.
- For example: As members of our community, we have a duty to uphold the values of loyalty and solidarity by supporting reforms that strengthen trust and accountability within our criminal justice system. When individuals are betrayed by a system that fails to protect their rights or uphold their dignity, it erodes the bonds of trust that hold our society together. By advocating for policies that prioritize transparency, integrity, and community engagement, we can rebuild trust between law enforcement, the judiciary, and the communities they serve. Together, let’s reaffirm our commitment to loyalty and justice by demanding reforms that ensure fairness, equality, and respect for all individuals involved in the justice system.
Authority/Subversion
The argument may focus on the importance of maintaining the integrity and authority of law enforcement agencies, which requires reform to enhance public trust and respect for authority.
- For example: Our criminal justice system relies on the authority of law enforcement and judicial institutions to maintain order and uphold the rule of law. However, when that authority is abused or misused, it undermines the trust and confidence of the communities these institutions serve. We cannot turn a blind eye to instances of corruption, abuse of power, or excessive force that subvert the principles of justice and fairness. By advocating for reforms that promote accountability, transparency, and oversight, we can ensure that authority is exercised responsibly and justly. Let’s work together to hold our institutions accountable and reaffirm the trust and legitimacy of our criminal justice system.
Sanctity/Degradation
Appeals to this frame may emphasize the need to restore the dignity of incarcerated individuals and promote rehabilitation as a means to cleanse or purify them morally.
- For example: In our pursuit of justice, we must not forget the inherent sanctity and dignity of every individual, regardless of their past mistakes or circumstances. Too often, our criminal justice system treats individuals as if they are disposable or unworthy of redemption, leading to further degradation and harm. We must recognize that every person has the potential for growth, healing, and rehabilitation. By advocating for policies that prioritize the restoration of human dignity and respect for all individuals involved in the justice system, we can create a more humane and compassionate approach to criminal justice. Let’s reaffirm our commitment to upholding the sanctity of life and ensuring that our policies reflect the values of empathy, compassion, and forgiveness.
Liberty/Oppression
For those who prioritize this frame, the conversation can underscore the role of criminal justice reform in safeguarding individual rights and freedoms, protecting against oppressive measures like mass incarceration.
- For example: In our pursuit of a fair and just society, we must confront the oppressive practices and systemic injustices that pervade our criminal justice system. Too often, individuals are denied their basic liberties and rights, subjected to unjust treatment, and marginalized by a system that disproportionately targets and oppresses certain communities. We cannot turn a blind eye to the pervasive inequalities and injustices that perpetuate cycles of oppression and incarceration. By advocating for reforms that promote alternatives to incarceration, address systemic biases, and protect the rights and freedoms of all individuals, we can dismantle the structures of oppression and create a more equitable and just society for all. Let’s stand together in the fight for liberty and justice, ensuring that every individual is treated with dignity, respect, and fairness under the law.
By tapping into shared moral principles, policymakers can overcome political polarization, increase the effectiveness of their communication strategies, and ultimately drive positive change on critical societal issues.